Women Entrepreneurship and Retail

Need Assessment for Women Entrepreneurs in Rural Retail

A rural need assessment of women willingness, support requirements and market demand for women-led retail stores.

Project OverviewAll Projects
Year2024
StatusCompleted
ClientB-ABLE Foundation and Jubilant FoodWorks
Project valueINR 90 Thousand

Main project features

Assignment overview

The assessment examined women willingness to become entrepreneurs, the support needed to establish retail general stores and demand for daily-use and women-hygiene products. The planned intervention included entrepreneurship training and facilitation of bank finance.

Scope of work

Activities performed

  • Developed quantitative and qualitative questionnaires and checklists.
  • Surveyed 220 women across ten villages.
  • Conducted ten shopkeeper interviews and focus-group discussions with adolescent girls and men.
  • Trained interviewers and piloted digital survey tools.
  • Managed consent, field quality, data validation and ten-percent back checks.
  • Reported and presented findings in the agreed format.

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